Search Engine Optimization (SEO)
The biggest difference what we found in the SEO service providers, specially here in Dubai, is that they are only concerned about bringing your ranks higher for the keywords you have agreed on. Unfortunately, these keywords are also suggested by them using their, so-called audit report. Have you ever questioned these SEO experts that how they come up with this SEO audit report? May be yes. But how authentic is it? Almost all the SEO service providers, specially in Dubai, use Google's Keyword Planner tool to come up with the lis of keywords. It has a set formula and process to generate this report. Now do you think if it does really matter if you get the report from Mr. X or Mr. Y since they both use the same tool? So how to select keywords? Answer one simple question. Who knows your business best? You have two options: (A) You yourself or (B) the SEO expert. Obviously it's you who knows your business best. This is the same logic that applies to any company's Value Proposition. Even competitors have different Value Propsotion so do the content.
Keywords' audit report gives you an idea of the keywords being searched within your industry and region. It can help best only for the paid search, e.g. Google AdWords, since Google displays your ads accordingly. For organic search, it is best to come up with your own keywords lists and optimize your website for best SEO results. This is best categorised as on-page SEO. This way we have completed SEO in Dubai for a number of our clients. Some of the examples are given above.
Some offer so-called SEO Monitor claiming to be unique and provides with Keywords Ranking for your selected list. Sounds good but have you ever thought of how these work and how authentic are these? The fact is there are a number of tools available free to monitor such ranking. In fact most of the so-called SEO Monitors fetch the reports from such tools and post.
To check your website's SEO performance, we don't fool around by wasting time in re-inventing the wheel. We give you full control by giving you an opportunity to install and configure free version of Search Rank Testing tool like CuteRank used by many on your machine for free. We still provide you with periodic reports generated from this tool itself.
Your online presence gives you a unique identity, which is similar to your actual identity. No matter from where one starts your trail, it will end on to you only. So whatever you leave behind your trails, good or bad, will add to your identity. Link building is similar to leaving your trails, either good or bad. Be careful when exploring this front as it can leave impressions for good. Since there are majority of expatriates in Dubai, therefore the number of forums here are very high. Most of the SEO service providers in Dubai claim to post fake articles on your behalf on such forums to help you in off-page SEO. We say it is a dangerous move to do so. Because when you are not honest, get ready to be caught anytime. We do SEO in Dubai mainly focusing on the whitehat strategies and mainly depend on on-page SEO.
External Link Building is in actual online credibility building. Different websites online talks about you and give a backlink to your website. For example, I have given link to CuteRank that will take you to their website. Since this website has build its credibility, so I have added its link without any obligation. This comes through a proper SEO Strategy and is generally categorised as off-page SEO.